Client
releaf
What was delivered
Brand Identity
Brand Design
Marketing Design
"releaf" is a commission-free platform that helps make investing fast, efficient, and stress-free.
To liberate themselves from the basic mold within the investing industry, "releaf" emphasized infusing their brand with more personality "Brighter is better". Making creativity and fun the forefront of our designs.
The Brand
Eye-catching but simple was the name of the game. We didn't want to give the mark too much personality, instead leaving that for the promotional material to showcase the company's attitude.
The title "releaf" represents the peaceful nature of the brand. By having 3 leaves as the icon we communicate, as it has been throughout history, the harmonic and perfect solution, to the consumer's investing needs. Communicating a welcoming presence through our Brand Identity was key!
The "releaf" mark had to be striking yet, simple.
Pop it! Eye catch it!
For our designs, we wanted to stray away from the traditional approaches when it came to color and layout. Instead, we aimed for the designs to stand on their own and become Attention Seekers.
By offsetting the layout, re-imagining the composition, and boldening colors we aim to divert ourselves from the intimidating nature of investing.
"releaf" aims to make investing fun, charismatic, and approachable.
